10 Powerful Steps To Writing An Ebook That Converts


Writing an ebook can be a smart way to market your content and prove your expertise. See the best guide to creating one.

Writing an ebook can seem daunting. As a marketer, you want to provide value to your audience and also generate leads for your business or company.

So, what should you write about, how long should your ebook be, and how do you make sure your ebook is actually useful for your business? We’re breaking it down for you in this post. 

Here are 10 powerful steps to writing an ebook:

1. Choose a topic

Start by choosing a topic that you are passionate about and that you have expertise in.

Make sure the topic is narrow enough to be covered in an ebook but broad enough to be interesting to your audience.

2. Conduct research

Once you have chosen a topic, conduct research to gather information that will help you write your ebook.

This may involve reading books, articles, and online resources, as well as conducting interviews or surveys.

3. Create an outline

Use your research to create an outline for your ebook. The outline should include the main topics and subtopics you want to cover, as well as any supporting details or examples.


4. Start writing 

With your outline in hand, it’s time to fill in the blanks. Craft an inviting introduction by showing your expertise from page one. Readers and potential customers need to be sure that you understand their needs. 

This means that if your ebook is about fine-tuning SEO, you should display your understanding of common SEO pitfalls and their manifestations: poor traffic, low conversion rates, and not ranking on Google, for instance. One expert is good, but two heads are even better. 

So, you could also gather quotes from subject matter experts to enrich your content.

As you write, focus on keeping the information factual, specific, easy to digest, and actionable. Always keep your target audience in sharp focus, making sure that each sentence provides value for your reader.

Quick tip: Writing can be overwhelming, so consider outsourcing your ebook. Try giving a free AI writing assistant a shot. We recommend Jasper. The Content Improver template — one of over 52 templates the AI has —  is designed to rewrite your content to make it more engaging and enjoyable.


Jasper had some punchy suggestions to improve a sentence I wrote

Also, don’t forget to mix things up, including bullet points, headings, and quotes to make the text more readable. And remember those goals you set for your ebook? Include calls-to-action (CTAs) to lead your readers to more content on your site, to purchase a product, or any action you’d like them to take.

5. Write the first draft

With your outline in hand, start writing the first draft of your ebook. Don't worry too much about perfection at this stage, just focus on getting your ideas down on paper.

6. Edit and revise

Once you have completed your first draft, take some time to edit and revise your work.

Look for areas where your writing could be clearer or more concise, and make any necessary changes.

7. Get feedback

Share your ebook with others and ask for feedback. This can help you identify any areas that need improvement and give you new ideas for how to make your ebook even better.

8. Format and design

Once you are happy with the content of your ebook, it's time to format and design it.

Consider using tools like Canva or Adobe InDesign to create a professional-looking layout.

9. Create a cover

Design a visually appealing cover that will grab your reader's attention. You may want to hire a graphic designer to help you create a cover that is both eye-catching and on-brand.

10. Publish and promote

Finally, it's time to publish your ebook and start promoting it.

Consider using platforms like Amazon Kindle Direct Publishing, Barnes & Noble Press, or Smashwords to distribute your ebook.

You may also want to promote your ebook on social media, through email marketing campaigns, or by offering it as a free download in exchange for email sign-ups.


How long should an ebook be?

Most ebooks should be anywhere between 2000 - 5000 words. Anything under 2000 words could have as well been a blog post and anything over 5000 words is closer to a novella or actual novel than a marketing ebook. Ultimately, however, don’t be bogged down by word count details upfront. Focus on creating value and ensuring that every word on the page is worth readers sharing their email information with you.


Best tools to make writing an ebook faster and easier

You now have an overview of the ebook creation process, but figuring out the nuts and bolts can be intimidating still. 

If you have an idea about what you need to do but are stretched for time, then you might need some extra help to generate content and expand on what you have. These ebook writing tools can help.

1.Jasper [AI writing assistant]

Jasper is a unique AI copywriting assistant with an outstanding well of knowledge to draw from. As a content marketer, you know that good writing simply lures readers in from headline to sentence after sentence. Let Jasper worry about writing the perfect headline for every chapter, using its Perfect Headline template.

As you switch up your narrative style, Jasper can handle the twists and turns. Just guide the Long-form Assistant by providing some information about each chapter, and watch it generate content with less than half the usual effort from you. With Boss Mode, all you need to do is tell Jasper what to write about (e.g. “Write an article about SEO best practices”).

Jasper knows how important bullet points can be for readability and engagement. That’s why the Persuasive Bullet Points template is there to craft points that will keep your readers transfixed. 

Persuasive bullet points with Jarvis

Pricing: Starts at $29/month for the Starter plan. Pro and Boss Mode plans cost $109 and $119 respectively.

You can try the product for free.  

Claim 10,000 Words Free →


By following these nine powerful steps, you can create a high-quality ebook that will engage and inform your readers.

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