The Best AI Copywriting Tools for 2023

Copywriting is an essential skill for any content creator. A good piece of copy can help a website or blog stand out from the crowd, and convince a reader to take action.


But writing good copy isn’t easy. It requires a careful balance of clarity, conciseness, and appeal. And it can be challenging to create copy that speaks to everyone, without coming across as condescending or insincere.


That’s where AI copywriting tools come in. These tools help content creators write copy that is both effective and engaging.


Below, we’ll cover how AI copywriting works, its limitations, and 3 of our favorite tools to get you started.

How Do AI Copywriting Tools Work?

An AI copywriter is an AI-powered tool that automatically generates copy based on a given set of information. 

It can generate various types of copy, from long-form blog posts to social media captions.


How AI Copywriting Tools Can Help Your Business

AI copywriting tools are a type of software that uses natural language processing (NLP) tools to assist with creative writing, content generation and editing. 

They can be used to create a variety of content such as social media posts, ads copies, blogs, website content and more.

Want to try out an AI copywriter for yourself? Here are 3 of the best AI copywriting options (besides ChatGPT) to get you started:

  1. Jasper AI
  2. Semrush SEO Writing Assistant   
  3. Copy.ai 

2. Jasper AI

Jasper is an AI copywriting tool that helps writers break through creative blocks to create content faster.

Here are some highlights:

  • It produces AI content in over 25 languages
  • It offers a plagiarism detection feature
  • Writers can set the desired tone of the content
  • Team members can collaborate on content and see updates in real time
  • It integrates with third-party tools like WordPress, Google Docs, and HubSpot
Jasper AI

And here are just a few ways Jasper recommends using its product:

  • Create social media posts and captions
  • Brainstorm angles for ad copy
  • Generate blog posts and content ideas
  • Come up with email subject lines

You can also use Jasper to generate AI art with no watermark. Use these images for ads, thumbnails, illustrations, and more.

generate AI art

Pricing

Jasper “Boss Mode” plans start at $49 per month. Business subscriptions for more than five users begin at $499 per month. 

You can try the product for free. The trial period is five days. 

Claim 10,000 Words Free →


2. Semrush SEO Writing Assistant 

Semrush’s SEO Writing Assistant is an all-in-one writing tool that provides real-time feedback as you write.

Plus, it has an AI copywriting function called Rephraser. 

This feature helps you:

  • Repurpose your original text to adapt it to different channels
  • Beat writer’s block when rephrasing main ideas
  • Avoid redundant copy
  • Quickly rework text if the SEO Writing Assistant detects plagiarism
  • Create a summary of a longer article

To access Rephraser, choose the text you want to analyze. You can import a URL or paste your copy directly into the tool.

Choose at least one target keyword and click “Get recommendations.”

Semrush Rephraser

SEO Writing Assistant will analyze your text and grade it based on readability, SEO, originality, and tone of voice.

Find the “Rephraser” button beneath your scores and above the tool’s recommendations:

Rephraser button highlighted

Click it to rephrase, simplify, expand, or summarize existing content. Our AI algorithm generates content based on the text you provide in the left “Your text” section.

Let’s see how the text idea changes based on what you click—here’s the “Rephrase” feature in action:

rephrase feature in action

And here’s the “Summarize” feature:

Summarize button

After using Rephraser, check your text’s originality score. The SEO Writing Assistant will alert you of suspected plagiarism.

If you’re optimizing an existing article, the tool may flag the live URL. Click the eye-shaped icon to the right of the text to exclude that domain:

exclude the live url

Once you’ve reviewed all the tool’s writing and SEO suggestions, share the graded document with collaborators directly in Semrush. Or move it to Google Docs.

Simply click on the buttons in the upper right corner:

move to google doc button

Pricing

Access Semrush’s entire Content Marketing Toolkit (which includes the SEO Writing Assistant) with a Guru or a Business subscription. You’ll also get access to dozens of other great SEO tools.

Each time you add a keyword to your content template in the SEO Writing Assistant, you use one “SEO Ideas unit.” Here are the prices and related SEO Ideas unit limits:

  • Guru: $229.95 and 800 SEO Ideas units per month
  • Business: $449.95 and 2,000 SEO Ideas units per month

If you have a Free or Pro account, you can generate a content template once per month.

Rephraser has separate limits:

  • Pro: 100 words per month
  • Guru: 1,000 words per month
  • Business: 2,000 words per month


Copy.ai

Copy.ai assists you with anything from brainstorming topic ideas to crafting social media posts.

It also offers 90+ free copywriting tools. 

These tools help with simple writing tasks like generating Instagram captions, rewriting specific paragraphs, writing meta descriptions, and more.

Copy.ai

We tested it out by asking its free Instagram Caption Generator to create a caption about a new marketing course.

Describe your post and choose the desired tone. Then Copy.ai will generate a few options for you:

new topics generated

Pricing

Copy.ai has two account options:

  • Free: 2,000 words per month
  • Pro: $49 for unlimited words

The Pro account provides five user seats and supports 25+ languages. 


Ready to Try AI Copywriting Software?

AI copywriting software is not here to replace writers. 

But it can help writers create content faster, increase traffic, generate leads, and drive sales.

Want to try out Jasper AI Writing Assistant and the Rephraser feature? Start your free trial today.

Claim 10,000 Words Free →

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