The Perfect Blog Post Formula For SEO


SEO stands for Search Engine Optimization, which refers to the process of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs).

The goal of SEO is to increase the organic (non-paid) traffic to a website by ranking higher on search engine results pages for relevant keywords and phrases.

SEO is important for several reasons:

  1. Increased visibility and traffic: By optimizing your website for search engines, you can increase your website's visibility and drive more traffic to your website.

  2. Improved user experience: SEO not only helps search engines understand your website, but it can also improve the user experience of your website by making it easier to navigate and find the information they are looking for.

  3. Brand credibility: A high ranking on search engine results pages can increase brand credibility and authority, making it more likely that users will trust and engage with your website.

  4. Cost-effective: Compared to paid advertising, SEO is a cost-effective strategy for driving traffic to your website and increasing your online presence.

Overall, SEO is an essential component of any digital marketing strategy, as it can help businesses reach a larger audience and drive more traffic to their website.

When it comes to writing great blog posts, there’s a formula that can help you achieve success.


1. title 

It’s no shock that your post’s title should give insight about the content and urge people to look at your content. When users are looking at your title through a Google search, only 69 characters will appear before it’s cut off with an ellipse (…). 

So try to keep your titles under that character count and if space allows, you can boost brand visibility by adding a divider (|) followed by your business name or domain name (i.e. 8 Things To Consider For Your DIY Website Audit | abigaildyerdesign.com).


2. slugs

The Slug is the part of your URL that follows your domain name and pertains to the post. 

Your slug is often the title of your content and should give readers quick insight about the content.


3. meta description

In a Google search, the meta description appears below the title and slug as the 1-3 sentence summary of your content. 

Meta Descriptions should be around 155 characters, be descriptive, and further entice readers to click on your content to read it.


4. keywords

Keywords (Or keyphrases) are topics/ideas that describe or give an overview of what your content is about. As keywords relate to SEO, searchers use keywords to find related topics in search engines. Without using keywords, you’re limiting your content from being seen by these searchers.  

In saying this, your keyword or phrase should correlate to your post’s unique content. And when you write your blog post, you should weave your keyword or phrase throughout your content.


5. content length

The length of your content matters to Google! Make sure your posts have at least 500 words. 

However, you should note that content found on the first page of Google results typically have at least 2,000 words.

6. images

Google crawls for images too. And because it can’t “see” the visual content, you’ve got to let Google know through text. Image file names should be descriptive and unique. 

Their written descriptions include the image title and alt tag. For the image title, I suggest using keywords along with your business name or domain name. And for the alt tag, you should give a brief description of the image.


7. outbound links

When you are creating new content via a blog post, it’s great to have some links that are outbound, meaning they link to another website. Google appreciates that you are further educating your readers.

If you can’t add a related outbound link, then encourage users to follow you on social media and link to your own social media account. That’s better than nothing!


8. internal links

Just like it’s great to have outbound links for your blog posts, it’s great to have internal links too. Internal links go to another page or post of your own website.

If you don’t have a way of linking to another page or post of your website, end your post by naturally directing viewers to your services page, contact page, or another relevant page of your website.


9. layout

Usability of your website is becoming a significant part of SEO, and your website’s layout is a massive part of usability. You want your website’s design and layout to be engaging and easy to use. 

It’s no secret that poor or boring designs decrease user experience. When your website is engaging with your audience, they will stick around longer, your session rate will skyrocket, and therefore your SEO.


10. load speed

Another aspect of usability is load speed, which refers to how quickly your posts load to be viewed. It’s said that searchers will wait on average just a few seconds to view the content they are looking for.

 When they can’t see it quick enough, they will click back to the search results and go somewhere else.

Use Google’s free Page Speed Insights tool to test your own pages and posts speed.


11. readability

It should be obvious that our content needs to be easy to read or understand. 

Google can understand how well-written your content is, so it’s very imporatant that you use good English and great grammar.


12. headings

Headings are another way to point out the important parts of your content and increase your readability. You should use headings for different sections of your content to inform search engines of the important content and the overall structure of your content. 

Think of Headings like a hierarchical system, where H1 is the most important or highest ranking tag:
H1: titles or main headings.
H2 : less important headings.
H3: subheadings.
P: paragraph text.


Conclusion

Don’t write content that won’t be seen by the world. Take the time to understand and implement this perfect blog post formula so you can reap the SEO rewards. 

This 12-point formula will increase your readability and set your content up for better ranking. 

Once you’ve mastered the perfect blog posts, use Yoast SEO to “check your work” to make sure your content is properly optimized for SEO.

Free tool to help you with your article writing

1. Jasper

Jasper (formerly Jarvis) is an excellent AI writing assistant.

This AI blog writing tool can create copy for landing pages and social media posts, write articles, develop a blog post outline, supply blog post ideas, and more.

And besides generating high-quality content, Jasper supports 25+ languages.

Also, it provides over 50 writing templates when you subscribe to a monthly plan.

As of the time of writing, this software is available in two subscription tiers: Starter plan and Boss Mode.

While the former tier caps your monthly word count at 20,000, you get 50,000 words with the Boss Mode plan.

Claim 10,000 Words Free →

Comments

Post a Comment

Popular posts from this blog

The Best AI Copywriting Tools for 2023

Image
Copywriting is an essential skill for any content creator. A good piece of copy can help a website or blog stand out from the crowd, and convince a reader to take action. But writing good copy isn’t easy. It requires a careful balance of clarity, conciseness, and appeal. And it can be challenging to create copy that speaks to everyone, without coming across as condescending or insincere. That’s where AI copywriting tools come in. These tools help content creators write copy that is both effective and engaging. Below, we’ll cover how AI copywriting works, its limitations, and 3 of our favorite tools to get you started. How Do AI Copywriting Tools Work? An AI copywriter is an AI-powered tool that  automatically generates copy based on a given set of information .  It can generate various types of copy, from long-form blog posts to social media captions. How AI Copywriting Tools Can Help Your Business AI copywriting tools are a type of software that uses natural language process...
Read more

10 Ultimate Copywriting Tips for Beginners

Image
Copywriting is not a piece of cake. Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention.  It’s a tall order, but  copywriting  is essential for businesses. Why? Well, because it persuades consumers to interact with your company. Copy isn’t all about selling; sometimes,  it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. Either way, copywriting brings in leads and keeps readers interested in your brand. It’s no secret that the skill will take some time to acquire properly. That’s why we’ve spoken with some professionals on what copywriting tips beginners can learn from. 1. Keep Writing When you start out, the most important thing is to keep writing. If you don’t have to pay client work, use that time to send cold emails with ideas to people you’d like to write for, write articles on Medium, answer  Qu...
Read more

7 Steps to Writing the Perfect Blog Post Faster.

Image
Your blog is an incredible way to attract an audience and move prospects to action. The challenge is finding the time to get that next article out. It’s all about a system. Here’s how to write a blog post fast using this proven 7 step system: 1. Use a checklist When you are writing a blog post, it can be helpful to use a checklist to make sure that you have covered all the important points.  This can help you avoid making mistakes and ensure that your blog post is well-organized. 2. Use a word processing program If you are using a word processing program to write your blog post, you can use a word count to help you figure out how much text you have. This can help you to avoid running out of space 3. Define Your Goal Before you start writing, you need to have a specific goal in mind. What do you want to achieve with your blog post? Are you looking to attract new readers, make a statement, or promote a product?  Once you know your goal, you can start to write with purpose. 4. Re...
Read more