Will AI Replace Content Writers in the Near Future?

Large businesses often need huge amounts of online content — from website 

descriptions to blog articles, going through social media copy and use cases, 

and so much more. 

Not just that, but they also need to monitor content requests from different teams, 

analyze their current content and update it as needed. 

This is not only a huge human resource cost but also a big workload on content writers. 

We’re already seeing the first results of the work of artificial intelligence in creating text,

 for instance, in writing descriptions for eCommerce businesses based on the assortment 

of their online store.

But the question is, will AI replace copywriters? 

Let’s break it down. 

AI’s Writing Capabilities

Artificial intelligence is the ability of a computer program to do human-like things 

that require human intelligence, such as speech recognition or decision-making. 

Some of the most known fields of AI are machine learning, natural language processing, 

and robotics. 

AI is already ingrained in our society at various levels. 

There are algorithms that learn from our listening or viewing habits and curate the most 

accurate suggestions for us, virtual assistants that complete basic tasks on command, 

chatbots that take over certain tasks, and even robots that serve in cafes.  

When it comes to content writing, companies usually rely solely on humans. However, 

today, AI can also take on at least part of that job. 

Human vs. Machine

If you look at it from a biological point of view, the human brain has millions more 

neural connections than any artificial intelligence. Therefore, only a person

can perfectly cope with tasks that:

• require the development of complex concepts,
• have a high level of uncertainty,
• and need an emotional connection.

The high adaptability of the human mind makes it so that we can switch between 

different tasks, react to mistakes, correct them and use them as learning opportunities. 

The advantage of human thinking lies in its uniqueness, which cannot be replicated in 

any artificial intelligence program. 

When it comes to writing in particular, ideally, a text will try to spark some sort of feeling 

or emotion on the reader, no matter how short the text is. Even if we’re talking 

about a CTA at the bottom of a blog page, it needs to convey just the right amount of 

urgency and excitement so that people will click on it. And no one can understand that 

better than a fellow person. 

Despite that, experts predict that more and more specialists will be out of work by 2025 and 

will have been replaced by AIs. And not even content writers are free of danger. 

Despite limitations when it comes to emotion and imagination, AIs can:

• process and generate text;
• create human-equivalent sentences;
• optimize text for targeted advertising.

All these are already at least part of the writing job. 

Will AI make human copywriters 

obsolete?

It is unlikely that AI will completely replace the need for human copywriters

in the near future. 

While AI technology is capable of generating written content, it still lacks the creativity and flexibility of human writers.

For example, AI-powered tools may be able to generate basic content that is free 

of spelling and grammar errors, but they may struggle to create compelling and engaging narratives that capture the attention of readers. 

They may also struggle to adapt to changing customer preferences and market conditions, which require a human touch to respond to.

Additionally, many businesses value the personal touch and human connection that comes with having a real person writing their content. 

This can be particularly important for building trust and credibility with 

customers and readers.

Therefore, while AI technology may be able to automate some aspects of copywriting, it is unlikely to make human copywriters obsolete in the near future.

Instead, it is more likely that AI will augment the work of human copywriters, providing them with tools and insights that help them to be more efficient and effective in their work.