Write Better Marketing Copy and Content With AI



Digital marketing starts and ends with words. That is why marketing copy and content are some of the most important marketing assets. 

Well-written marketing copy will compel the reader to convert into a customer, while a poorly written one will likely result in them leaving your website without any conversion. 

Writing good marketing content is not easy. Because in order to write copy that converts, you need to first understand your readers. 

Well, how do you get a grasp of what is in your readers’ minds? You have to dig deep and do your research. 

Doing research takes time because you have to go through numerous blog posts, forums, comments and reviews to understand the wants, needs, desires and pain points of your prospects. 

After doing your research, you have to look for relevant themes in order to write content and copy that majority of your prospects can relate to. 

Finding these themes is only possible by doing an ample amount of research, which takes hours to do – good thing, artificial intelligence can do this in seconds. 

Yes, you read that right, in seconds!  

Artificial intelligence is getting more and more popular in the marketing industry. With the need of quality content and copy that potential customers can resonate with; marketers are experimenting with what artificial intelligence can bring to the table. 

So, read along to learn how artificial intelligence is changing the marketing industry in producing content and copy. 


How do you use AI for copywriting?

Before we dive into the how – let us first talk about AI. 

AI, short for artificial intelligence, is a technology that allows machines to learn and work on their own. 

A few years ago, using AI software to enhance your marketing copy was unheard of. But with the advancement of technology, AI has become so sophisticated that it is now being used as a content marketing and copywriting tool. 

Long story short, artificial intelligence has read almost every single piece of content posted on the internet. That is why artificial intelligence can learn and generate unique marketing content and copy instantly. 

The great thing about artificial intelligence is that it can help you come up with content ideas, improve your writing style, optimize your copy for SEO as well as fix grammar mistakes. It can do all these things in a fraction of the time it would take a human to do it. In short, you can produce high-quality copy without having to hire a copywriter, saving you time and money. 


Things to keep in mind when using AI in copywriting

When it comes to using artificial intelligence for copywriting, there are a few things you need to keep in mind: 

First – make sure the AI tool you’re using is actually trained to create copy. 

Second – be prepared to do some tweaking. 

The artificial intelligence-generated copy won’t be perfect, and you will likely need to do some editing before it’s ready for publication. 

But that’s okay—the whole point of using artificial intelligence is to automate the process and save you time and energy!

Third – use AI in conjunction with your human team.


Should copywriters use AI?

As a writer, you know that creating high-quality marketing content and copy takes time and effort. But what if there was a way to speed up the process and create better copy in less time? 

News flash – it is possible with the help of artificial intelligence. 

Artificial intelligence is a machine programmed to be as smart as a human. 

As a copywriter, you can take advantage of artificial intelligence to write better copy faster and improve your workflow. Here are few ways how: 

First – you can use artificial intelligence to help you research your topic. 

There are a number of AI-based tools out there that can help you find information quickly and efficiently.

Second – you can use artificial intelligence to help you write your copy. 

AI marketing copy tools can help you do this. 

Third – you can use artificial intelligence to help you proofread your work.

Recommended AI Writing Tools

There are a ton of AI writing software available. Here is the best one :

1. Jasper

Jasper (formerly Jarvis) is an excellent AI writing assistant.

This AI blog writing tool can create copy for landing pages and social media posts, write articles, develop a blog post outline, supply blog post ideas, and more.

And besides generating high-quality content, Jasper supports 25+ languages.

Also, it provides over 50 writing templates when you subscribe to a monthly plan.

As of the time of writing, this software is available in two subscription tiers: Starter plan and Boss Mode.

While the former tier caps your monthly word count at 20,000, you get 50,000 words with the Boss Mode plan.

Claim 10,000 Words Free →

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